Pink Lady Nite Branding

2017

Client: Planned Parenthood
Creative Agency: V23 Creative Co.
Project Role: Art Director / Graphic Designer
Project Description: Brand identity and marketing collateral for Pink Lady Nite, a self-initiated NYC music benefit event in support of Planned Parenthood.


Deliverables

Logos

Final Logo

Final Logo

Logo Variation 1/3

Logo Variation 1/3

Logo Variation 2/3

Logo Variation 2/3

Logo Variation 3/3

Logo Variation 3/3


Print Marketing Collateral

Postcard

Postcard

Posters

Posters


Event Photos

Table Top & Bar Signage

Table Top & Bar Signage

Raffle Table

Raffle Table

View From Stage

View From Stage


Process

Mood Board

Mood Board

Color Palette

Color Palette

Typography System

Typography System